Launching in less than 24 hours is the new Colourpop BFF Mascara. It's a volumizing and lengthening formula that is promised to be flake-free lasting all day! It is said to "instantly lift" your lashes with the most blackest black pigment. It has a nylon fiber brush that helps to comb through each lash from root to tip. The mascara, just like the brand is super affordable. This bad boy is going for $8. Set your calendars for tomorrow because it is on!